You don’t know how difficult logos can be …
Until you try to make one yourself.
Florida’s five districts, plus the agency that unites them all
And now imagine having to make one that measures up to four other like organizations, and also resonates with the greater public interest it serves. Such is the challenge for Florida’s five water management districts. Water management logos are a lot like state flags. They contain subtleties and historical nuances that only an student of the genre or a long time local could fully understand. And I would imagine that each logo has evolved over the years. For all I know, as I type, one of the districts may be tweaking (or completely reinventing) its design. If I had to guess, I would say that the Suwannee’s is the most recently modified, in part because it’s such a departure from the rest — it doesn’t have a state map and in general is more minimalistic than the rest.
Things I like about each one: (1) for Northwest Florida it’s the grove of cypress and stand of long-leaf pine, (2) the Suwannee is its simplicity (and clarity) of color and words, (3) the St Johns River has a decidedly nautical feel, which probably makes sense given how far inland (161 miles from its mouth), (4) for Southwest Florida it has to be the background waves of the gulf, and how it reaffirms that the entire basin feeds the downstream estuaries, and (5) for south Florida is has to be the sun rays reaching out into an expansive yet cloudless sky (I can only assume the river is the Kissimmee).
Last but not least is the sixth: the Florida Department of Environmental Protection. It has general oversight over all five districts. As for which logo is the best, I think they are all interesting in their own ways. Which one I like best might depend on the day, or what district I live.
Aren’t our watersheds a little bit like sports teams? They bring us together as a community to root for the same cause and rally around the same logo. What’s your favorite logo, and why?
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Chronology: The South Florida Water Management District is the oldest of the five, forming in 1949, with the others following in 1977 as a result of the Water Resources Act signed into law by the Florida legislature in 1972.